Tool Stack

Our AI
arsenal.

Every tool we use is chosen for one reason: it makes marketing sharper, faster, or more precise. Here's what's powering the engine.

Our Philosophy

Tools chosen with intention, not hype.

The AI tool landscape moves fast. We stay ahead of it — continuously evaluating new tools and only deploying what genuinely moves the needle for our clients.

We don't have a fixed stack we force onto every client. We build a custom tool configuration based on your workflows, team size, and goals.

Speed without sacrificing quality

AI tools should cut time to output, not cut quality corners. We only deploy what passes both tests.

🔗

Integration-first selection

A tool that doesn't talk to the rest of your stack creates silos. Every tool we pick must integrate cleanly.

📈

ROI before novelty

We measure tool value in hours saved and results improved — not in how impressive the demo looked.

🔒

Data security matters

We vet every tool for data handling practices before bringing it near a client's brand assets or audience data.

Stack Breakdown

19 tools across 4 categories.

BY TOOL COUNT
AI & Content
6
Automation & Ops
5
Social & Scheduling
4
Analytics & Data
4
Category 01

AI & Content Generation

6 TOOLS
Claude AI Writing

Long-form content strategy, campaign briefs, copy refinement, and complex reasoning tasks. Our primary AI writing partner.

ChatGPT AI Writing

Rapid ideation, content variations, caption batching, and first-draft generation for high-volume content needs.

Midjourney AI Creative

Brand-aligned visual creation, mood boarding, and concept imagery for campaigns that need custom visual direction.

Adobe Firefly AI Creative

Generative fill, background removal, and image editing integrated directly into existing Creative Cloud workflows.

ElevenLabs AI Audio

Voiceover generation for video content, ads, and reels — consistent brand voice at production speed.

Runway ML AI Video

AI video generation and editing for social content, short-form ads, and dynamic campaign assets.

Category 02

Automation & Operations

5 TOOLS
Make Automation

Core automation platform for complex multi-step workflows — content pipelines, approval flows, and cross-tool data routing.

Zapier Automation

Lightweight point-to-point automations for notifications, data sync, and quick integrations between marketing tools.

Notion AI Ops / Docs

AI-assisted documentation, content calendars, SOPs, and knowledge bases. The operational backbone of every engagement.

Airtable Data Ops

Flexible database for campaign tracking, asset libraries, and structured marketing data that needs to be automated against.

n8n Automation

Self-hosted automation for clients who need full data control. Ideal for complex, custom workflow builds with sensitive data.

Category 03

Social Media & Scheduling

4 TOOLS
Later Scheduling

Visual content calendar and scheduling for Instagram, TikTok, and Pinterest-heavy brands. Best-time optimization built in.

Sprout Social Social Mgmt

Enterprise-grade social management, listening, and reporting for brands managing high post volume across multiple accounts.

Buffer Scheduling

Streamlined scheduling and analytics for growing brands that need clean, simple social media management without complexity.

Metricool Analytics

Cross-platform social analytics, competitor tracking, and automated reporting — all in one dashboard.

Category 04

Analytics & Data

4 TOOLS
Looker Studio Dashboards

Custom marketing dashboards that pull from multiple data sources into a single real-time view for clients and stakeholders.

GA4 Web Analytics

Website and conversion tracking, audience insights, and funnel analysis tied directly to campaign performance data.

Triple Whale E-com Analytics

Attribution modeling and revenue analytics for DTC brands — seeing true campaign ROI across paid and organic channels.

Supermetrics Data Pipeline

Automated data pipelines pulling from ad platforms, social, and analytics tools into centralized reporting environments.

How The Stack Connects

From brief to report — every tool has a role.

📋
NOTION AI Brief & planning
🤖
CLAUDE / GPT Content drafted
🎨
MIDJOURNEY Visuals created
⚙️
MAKE / ZAPIER Auto-routed & approved
📅
LATER / SPROUT Scheduled & published
📊
GA4 / METRICOOL Performance tracked
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LOOKER STUDIO Report delivered
Custom Stack

Your stack,
built for your brand.

We scope the right combination of tools based on your workflows, budget, and goals — not a generic template.

Talk Stack With Us →